Strategic Brand & Business Advisor
Strategy
Grounded in Experience.
I've spent 20 years at the intersection of brand strategy and marketing leadership — partnering with founders, CMOs, and boards to define direction, sharpen positioning, and build the organizational alignment that makes strategy stick.
My work spans luxury, fashion, lifestyle, retail, and art, across national and international markets. I bring a track record of translating market intelligence and consumer insight into decisions that move businesses forward — and the leadership experience to see those decisions through.
What I bring today is that same depth of experience — as an external advisor, without the overhead. Senior thinking, applied directly to the challenges that matter most to your business.
Brands call me when they need someone who combines sharp strategic thinking with a pragmatic understanding of how organizations actually work. I advise founders, leadership teams, and boards on brand positioning, marketing direction, and organizational alignment
20+ years of senior marketing and brand leadership.
C-level track record across luxury, fashion, lifestyle, retail, and art.
Global expertise and international stakeholder management.
Brands I’ve worked with
Accor, Aubade, Aldi, Almaty Inn, Amsterdam Fashion Academy,
Calvin Klein, Chloé, Christian Louboutin,
Deichmann, Diesel Style Lab, Dr. Martens, Dover Street Market Ginza,
Ego Eyewear, Farfetch, Gucci, Harrods, Hugo Boss, Indeed,
Jil Sander, Justin Alexander, Karl Lagerfeld, KLM, Kunsthal Rotterdam,
L’Oréal Luxe Paris, Matières Fécales Paris, McGregor New York,
MAC Cosmetics, MediaMarktSaturn, Misericordia, Moda Operandi, Murai, NGV Melbourne, Nokia,
OTB - Only the Brave, Ozwald Boateng, PAN Amsterdam, Phaidon, PVH,
smart, Staff International, Studio Haebel, SO/ Berlin Das Stue,